What TV Manufacturers Won't Tell You About Your Viewing Data
I sent 17 questions to every major TV manufacturer about how they track your viewing. Most never answered. The ones that did exposed practices you won't find in any privacy policy. After LG got accused of spying through its TVs, I wanted to see if the rest of the industry was collecting and protecting data any differently. It isn't. Every TV manufacturer is gathering information on what you watch, and while some of it is necessary for the hardware to function, much of it isn't. It includes details about your viewing that you'd probably prefer stayed private. So I asked them directly what they're doing with all that data. The responses range from silence to answers so carefully worded they say almost nothing. And that gap between the official policy and the actual practice is where your habits are really being stored. The 17 Questions We sent each manufacturer 17 specific questions about data collection, retention periods, and third-party sharing, because...