Topic: airline industry

Google Acquires Data from Failed US Airline Spirit

Google Acquires Data from Failed US Airline Spirit
Google just bought the digital skeleton of a dead airline. Not the planes, not the gates, not even the brand—just the data. Specifically, 5 million SharePoint files, 30 million customer service calls, and 15 million chat logs from Spirit Airlines, which collapsed in 2020 after COVID-19 turned its ultra-low-cost model into a money pit. If you’ve ever yelled into a phone at an airline agent only to have your call transcribed and filed away, that’s now sitting in Google’s servers. I don’t know what Google plans to do with it, and honestly, I don’t think they’ve fully figured that out either. But it’s a reminder that when a company folds, its data isn’t buried with it—it gets scooped up, repackaged, and repurposed by whoever’s willing to pay. The real question isn’t what Google will do with Spirit’s call logs. It’s what happens when the next airline, bank, or hospital goes under—and we all wake up to find our old complaints, mistakes, and half-remembered conversations neatly organ...